QR Codes

A quick response (QR) code is a uniqe barcode that stores information readable by digital devices. They can be used to link to websites for product instructions, menus and more. Among other uses are inventory control, patient care, and managing shipments. QR codes attained global adoption in the mid-2000s; in part due to the introuduction of QRC readers in cell phones. Their usage made a significat leap during the pandemic, when people were leary of touching menus and other "publicly-held" materials.

Like them or not they are here, and likely to stay—at least until the next technological disrupter comes along. I personally use them all the time when in public and feel that the benefits outweigh the risk with an important caveat—QR Codes must be secured. There are important considerations. The information below can help you make a decision you can be comfortable with.

NOTE: Even though you will see the term QRC everywhere as shorthand for quick response code, the correct reference is QR Code.

like an Extra Employee

QR Codes link customers to valuable product information

PROS

Provide detailed product information beyond what's on the label (e.g., user manuals, videos, recipes, FAQs, certifications).
Connect directly with customers through interactive experiences like surveys, contests, and personalized offers.
Monitor the effectiveness of marketing campaigns by tracking QR Code scans and gathering data on customer behavior.
Use QR Codes for authentication and to combat counterfeit products by linking to unique product identifiers.
Improve inventory management and track products throughout the supply chain.
Change the linked content at any time without altering the physical packaging.
QR Codes are relatively inexpensive to generate and print.
Offer interactive experiences, such as games or augmented reality, to engage customers with your brand.

CONS

Customers need a smartphone with a QR Code reader and an internet connection to access the content.
QR Codes can be damaged or obscured, rendering them unusable.
If not properly secured, QR Codes can be manipulated to redirect users to malicious websites.
Some customers may be hesitant to scan QR Codes due to privacy concerns or lack of familiarity.
QR Codes require a certain amount of space on the product packaging.
While generating QR Cdes is cheap, high-quality printing on packaging can add to the cost.
Tracking and analyzing QR Code data requires dedicated tools and resources.

nFCs

In today's digital age, shouldn't your business card be as cutting-edge as your marketing strategies? Say goodbye to outdated paper cards and hello to the seamless connectivity of NFC technology.

NFC (Near Field Communication) allows you to instantly share contact information, website links, social media profiles, and much more with a simple tap of your smartphone. It's like magic, but better – it's technology!

Easily share your contact information and look like a tech guru

PROS

In a sea of paper business cards, yours will be unique and memorable, making a lasting impression.
Share your contact details, website, social media, and more with a single tap. No more manual entry or lost cards.
Present a modern, tech-savvy image that aligns with your business and personal brand.
Position yourself as an innovator and early adopter of cutting-edge technology.
Spark conversations and pique curiosity with the interactive nature of NFC.
Reduce paper waste with a reusable and sustainable solution.
Easily update your information in real-time without reprinting.
Save time and hassle by instantly sharing your details with potential clients or partners.
Use your NFC card for various purposes, like sharing digital brochures, portfolios, or special offers.
Customize your card with your branding and choose what information you want to share.

CONS

NFC cards have a higher upfront cost compared to traditional business cards.
Not everyone has an NFC-enabled smartphone, potentially limiting the reach of your card.
Your card's functionality depends on your smartphone and its NFC capabilities.
There might be a slight learning curve in understanding how to program and use the NFC card effectively.

While the initial cost is higher, the benefits and impressions made can outweigh the expense. More and more people are using smartphones with NFC capabilities.

SABRAWORKS offers setup, support or guidance, and resources to help you set up and use your NFC card.

QR Codes

like an Extra EmployeeQR Codes link customers to valuable product information

PROS

CONS

nFCs

Easily share your contact information and look like a tech guru

PROS

CONS

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like an Extra Employee

QR Codes link customers to valuable product information